I don't know why most of the Apple event recappers left off the most important part of Stevie-J's keynote, so i've transcribed it here.
10:49 Oh, one more thing... [The crowd goes wild]
[Steve pulls off back panel of iPod Hi-fi to reveal a fat wad of cash.]
10:51 Every $350 iPod Hi-Fi comes with $200 cash in the back of it! That's why the damn thing costs so much! It will also be available in a $450 version that comes with $300 dollars.
[Much applause from apple shareholders. Exeunt omnes]