After a little confusion, I thought i'd give Alex an fm to r, so here it is. For those of you who were unaware, everything(including each post on this blog) is either cool or schmool. The old examples have gotten a little stale in the past three and a half years, so just to give you an update:
Sony PSP
Nintendo DS
Cylon Number Six
Optic Nerve
The Pony Express
P. Diddy
Donkey Konga
L. Ron Hubbard
T-Mobile Sidekick

In other schmool news, the concept of Dark Chocolate being both cool and schmool has been retconned.